We’re looking for an experienced and enthusiastic SEO/PPC campaign manager with a proven track-record in paid search marketing to administer and manage SEO and PPC for clients. The ideal candidate will have a solid knowledge of SEO principles, Google Adwords, campaign monitoring, creating reports and advising agency team on how to improve the performance of SEO and paid search campaigns. The successful candidate will work on an exciting mix of business-to-business and consumer brands.
If you’re results-driven, numerate, analytic, passionate about the internet and live and breathe search, we may have a place for you in our fast-growing team.
Keep up to date with paid search advertising trends, techniques and industry related software
Implement and manage paid search on Google, Facebook, LinkedIn, Twitter, YouTube, etc.
Conduct detailed competitor research
Conduct extensive keyword research, analyse and test keyword performance across multiple channels with multiple campaigns
Set-up and run paid search campaigns including writing adverts, bid management, advert placement and ongoing optimisation across various channels
Utilise bid management tools and data modelling to maximise the effectiveness of PPC campaigns
Monitoring keyword bids and daily/monthly budget caps
Reporting on quality scores, impressions, click through rates and other account metrics
SEO Keyword research
Collaborate with agency team to ensure all activity is complementary, e.g. landing page split testing, tweaking and optimisation to deliver best possible click through and conversion rates
Conduct A/B testing to improve; landing pages, ad copy, keywords, bids
Optimise campaigns to improve client ROI
Monitor campaign results, analyse key metrics, optimise click-through and conversion rates and create and review daily, weekly, monthly reports for clients
Build relationships with external representatives from Google, Facebook, etc.
Provide recommendations on strategy execution, keyword opportunities, campaign structuring and other facets of paid search in accordance with client goals
Participate in client pitches and monthly status meetings
Google AdWords certified
Strong project management skills required
Expert in web analytics tools and reports (Google Analytics)
Ability to compile and analyse search data and metrics and make decisions regarding campaigns
Ability to perform click through rate, conversion, spend and creative analysis to identify optimisation opportunities
Minimum three years’ PPC experience at a reputable search agency
HTML and Photoshop skills preferred
Experience with Bing Ads
Apply for this position
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