If you have gumption, grit and are a team player with an interest and experience in Email Marketing, we’d like to see your application!
Our Email Marketer is responsible for the execution and setting of the marketing email and SMS tactics and strategy. This entails sending the right email to the right audience at the right time.
The Email Marketer works closely with the university team to ensure the communication that goes out to prospective customers, maximises conversions.
GetSmarter, a wholly-owned subsidiary of 2U, Inc., is a digital education company that partners with the world’s leading universities to select, design and deliver premium online short courses with a data-driven focus on learning gain.
- Input and use of email process policy: sending the correct emails and SMS messages to the relevant audience as per the communication calendar
- Check accuracy of the product data per course prior to send
- Maintaining the email templates and ensuring the designs are up to date
- Creating and maintaining automated triggered communication from the third party software
- Building of emails and sending out test emails prior to scheduled emails
- Input on the process and strategy around customer communication
- Email marketing reporting
- Ad hoc product owner duties on the communication software
- Input to university team from data-informed perspective
- Experience in communication or CRM systems
- Technical/marketing degree or diploma
- Excellent written communication skills
- Strong analytical and technical skills a must
- Attention to detail
- HTML skills preferred