SweepSouth is the pioneering SA startup that provides an online platform for ordering, managing and paying for home cleaning services. We connect people with experienced, reliable, efficient and insured cleaners in minutes, and are proud to provide cleaners with dignified and flexible work at decent rates.
SweepSouth is in search of CPC Manger. This position will be available immediately.
While we currently operate in most areas of Cape Town, Johannesburg, Durban, Centurion and Pretoria, the successful candidate will need to be based in Cape Town.
We’re passionate about digital advertising and delivering the customers an experience that delights from end to end. Our Paid Marketing Specialist will help us to build, manage and optimize, acquire and retain the customers through the paid digital channels as well as:
- Driving strategy and managing the P&L of the channels by tracking, reporting and analysing PPC initiatives and campaigns – SEM, Display, Paid Social
- Optimizing existing campaigns to meet company objectives as well as building new ads to support the company expansion
- Analyzing the CPC campaign results, coming up with the strategies to achieve the KPIs and execute them
- Developing the tactics which increase the site traffic and sales based on the adsperformance analysis and A/B testing
- Driving continued innovation and best practices implementation across the digital channels
- Work closely with the marketing creative team
- Min 3+ years of experience in managing SEM, Display, GSP
Very good understanding of performance marketing
Experienced in managing campaigns for e-commerce and apps
Experience managing Google Ads for Search, Display & Remarketing
Experience managing performance based Paid Social campaigns
Proficiency in MS Excel
Up to date with digital advertising innovations and best practices
Strong analytical skills
Problem solver, creative
Interested in technology, e-commerce
Fluency in English