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Marketing Specialist: Customer Analytics

Telkom

Jan 8, 2019 Centurion Marketing

Telkom’s Consumer and Small Business Unit is hiring a Customer Analytics Specialist.

Responsible to execute data analysis, modelling, tracking and providing strategic and analytical insights as well as comprehensive reports to improve our campaigns, product and maximize monetization. This will be done by developing a variety of models including churn models, segmentation models, regression models and propensity models. Responsible for managing the analytical needs of the commercial division across the different products and sales channels and customer value tiers. This also includes defining KPIs to measure and track for a given campaign, create insightful automated dashboards and data visualizations to track key KPIs and trends against campaigns.

Responsibilities

Enable/ support CPM Campaign Management operational needs by sourcing data from DWH, operational and other BI environments - to execute direct campaigns (30-40%)

Work closely with the campaign management specialists & segment heads, to monitor the deployment of models in campaigns to continuously improve base management performance (20-30%)

Deliver strategic insights that translate into actions, to various business areas (considering customer analytics, overall market conditions/ trends, primary/ secondary research, etc.) (20-30%)

Requirements

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