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Digital Brand Coordinator

vida e caffè

Jan 7, 2019 Cape Town Marketing

vida e caffè is looking for a passionate individual to join our marketing team.

Inspired by the street cafés of Portugal, infused with the infectious energy of the people of Africa, and blended together in a place that inspires the soul, we continue to serve up passion all day, every day, in everything we do.

#NoPassionNoPoint

Responsibilities

Social Media

Create monthly social media calendars, by working with the content creation team to develop content in line with the brands image & communication objectives. Manage online customer relationships and reputation.

vida Application

Content management of the brands mobile application. Updating of content in line with brand campaigns & promotions. Management of product images.

Website & E-commerce

Management of the company website and Blog content. Tracking conversion rates and making improvements to the website. Management of the online shop, loading & delisting products, working with the supply chain team to fulfil orders & dealing with customer service requests. Setting up and managing campaigns to drive sales, utilising other digital channels to drive lead generation & sales conversion.

Customer Relationship Management and Data Analytics

Gather, analyse and feedback data received via various platforms (e.g. vida application, online channels etc). Prepare monthly feedback reporting to Management and quarterly reviews on various segments.

Email Marketing

Source and develop content to drive email marketing initiatives, campaigns and monthly newsletters to customer database.

Online Brand Partnership Management

Manage the online activities of all brand collaborations with ambassadors & partners, such as Discovery Vitality & Insure, local influencers, celebrities, etc.

Requirements

Apply for this position

Applicants need to send their CV and a covering letter to the email address listed

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